As featured in Bounty Parents: "2 in 3 Aussie mums nearly gave up breastfeeding - Bubka wants to help"
“Bubka’s goal to empower new mums and give them independence continues to inspire them. In fact, they’re set to launch a new breast pump later this year, the Bubka Glow Pump, which includes a built-in night light, self-standing base and leak-proof design for pumping day and night.”
Being recognised by Bounty Parents is a milestone for Bubka and a reminder of why our mission matters.
The challenges of breastfeeding in Australia
Breastfeeding doesn’t always come naturally. According to the Australian Breastfeeding Association, while most mums want (and start) to breastfeed, “there is a rapid fall in breastfeeding rates in the early weeks.”
Why? Because breastfeeding is hard work without the right support. From latch issues to low milk supply, pumping struggles and returning to work, many mums feel overwhelmed.
Bubka’s survey of nearly 200 Australian mums revealed that 2 in 3 nearly gave up breastfeeding altogether because they didn’t have enough support. You can read more about their real stories and struggles in our full survey insights here.
This shows just how important accessible, expert help really is.
Free online lactation consultations during World Breastfeeding Month
To mark World Breastfeeding Week and Month (August 2025), Bubka is offering free lactation consultations with every Bubka breast pump purchase.
Here’s how it works:
- Buy any Bubka pump in August 2025.
You’ll receive an exclusive access code that connects you with one of 12 professional lactation consultants. - Book your one-on-one virtual consultation.
Your code is valid for 3 months, giving you flexibility to book when you need help most. - Receive expert breastfeeding support.
Each International Board Certified Lactation Consultant (IBCLC) can guide you on latch, supply, expressing milk, using a breast pump, and more.
These 15-minute online sessions (valued at up to $300) are available to mums in Australia and New Zealand.
This initiative ensures new mums get more than a product—they get the support and confidence to continue their breastfeeding journey.
The story behind Bubka
Like many Aussie mums, Bubka co-founder Alicia experienced the highs and lows of breastfeeding. She struggled to get the right help in hospital, but when she finally saw a lactation consultant, everything changed.
That moment inspired Alicia and her husband (and co-founder) Ari to create Bubka: an Australian-owned breastfeeding brand built on empathy, experience and innovation.
As Alicia explains:
“We created our wearable breast pumps for mums who’ve lived the struggles and restrictions of traditional breast pumps and found just how liberating it was to pump on their own terms, not be stuck to a wall or a schedule.”
Today, Bubka is trusted by thousands of mums across Australia, and our goal is simple: to make breastfeeding easier, less stressful, and more empowering.
Ready to feel supported?
If you’ve ever thought about giving up breastfeeding, you’re not alone. But with the right tools and guidance, your journey can be so much easier.
Read more...
Want to dive deeper into Bubka’s mission to empower mums and learn more about our upcoming Bubka Glow Pump? You can read the full feature here.